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Brands That Wow

Meet Saicho Sparkling Tea

The celebratory drink that won the holiday season

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Sales of Saicho doubled
this past holiday season

Most brands dream of
seeing a lift like this

Why is Saicho
becoming so popular?

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The answer is simple: It delivers a celebratory experience that finally feels complete.

The answer is simple:
It delivers a celebratory experience that finally feels complete.

Let’s face it: celebrations are no fun without a celebratory drink. No occasion feels truly special without a festive drink in hand. Whether you are toasting the season at an office party, enjoying a school fair, or hosting a cosy gathering with loved ones, a "celebratory drink" is a quintessential part of that special occasion. For decades, champagne held a near-exclusive claim on these moments. But increasingly, many of us are drinking less alcohol. Which raises an intriguing question. How do you preserve the lift, the pleasure, the punctuation of the moment, without the alcohol?

Saicho has finally resolved this dilemma.

If you, like me, have been moderating your alcohol intake recently, you may have reached for non-alcoholic champagne to toast the holidays. If your experience mirrored mine, you probably found the results disappointing - often tasting like a sour cross between juice and syrup!

Most substitutes lack that sophisticated "kick" found in alcohol.

They rarely dance on the palate the way a champagne does. For many like me, we frustratedly concluded: real celebration requires real alcohol. Over time, alcohol-free options have improved, but most still begin with the same brief. Imitate champagne.

Saicho challenged this brief entirely.

Rather than copying champagne, Saicho asked the more interesting questions: What actually makes champagne feel celebratory? Can the role that alcohol plays be reimagined through something else?

The answer was tea.

The answer
was tea.

Saicho
is Sparkling Tea

Exceptional tea
treated with the seriousness usually reserved for
fine wine

Exceptional tea
treated with the
seriousness usually
reserved for fine wine

It is not a workaround. It is not an imitation. It is a new category, built deliberately for the same moments champagne once monopolised.

And it works.

For me, Saicho has become an absolute essential for any celebration. It is the drink that has it all. The one that is leading the way. The one that I have been waiting for all these years.

So Why Did Saicho win the holidays?

It has lift:

Made from artisanal tea, Saicho provides a ‘kick’. Shaped by its terroir, it combines the complexity of tea with the effervescent energy of champagne, creating a truly uplifting celebratory experience. Imagine the world’s best tea, served with the same excitement and sparkle as a glass of champagne. If, like me, you love rare teas but also crave the joy of celebration, Saicho delivers both effortlessly.

IT HAS CHARACTER:

The best wines do not shout. They reveal themselves. Saicho does the same. It does not simply sit in the glass; it evolves as you drink it. The founders have travelled the globe to source some of the world’s most exceptional teas, capturing their nuance and depth and reimagining them as something entirely new. The artisanal lineage is unmistakable in every pour.

IT COMES DRESSED FOR THE PARTY:

Most non-alcoholic bottles feel like polite stand-ins beside champagne. Saicho, however, owns the room. It looks like celebration. The bottle is beautiful. The design is deliberate. The presentation box includes an exquisite, extravagant detail - a bird representing the tea’s country of origin - which is why customers keep it long after their last pour. It doesn’t feel like packaging. It feels like part of the event. Each bottle is truly museum-worthy, serving as a testament to the creators' meticulous attention to detail and their relentless pursuit of perfection.

IT RESPECTS YOUR TOMORROW:

Being 100% alcohol-free, Saicho offers the peak of the celebration without the valley of the next morning. You get the sparkle, the presence, the vitality, and you wake up clear, sharp and ready for the day ahead.

This may be the first time you are hearing about Saicho. But it certainly won’t be the last!

Saicho is listed in more than 100 Michelin-starred restaurants worldwide and has been embraced by chefs such as Chet Sharma of Bibi in London, Joris Rousseau at Feuille in Hong Kong, Luigi Troiano at Noi in the Four Seasons Hong Kong, and Himanshu Saini of Trèsind Studio in Dubai.

Saicho has kindly offered us exclusive vouchers for those who want to try the brand.

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