Brand Page Libi & Daughters – Brands That Wow

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Brands That Wow

Meet Libi & Daughters

The skincare brand moving people from "Investment" to "Private Banking"

8 Vouchers left
worth £200 EACH

"Dr. Inna is my
Private Banker –
for my skin!"

8 Vouchers left
WORTH £200 EACH

Years ago, I met a woman in Japan who spoke of her daily commitment to investing. Curious, I asked what she invests in – equities, bonds, real estate, start-ups? Her answer was: “My skin, of course!” She then detailed a nine-step daily ritual which, after some quick mental math, proved to be a significant investment indeed!

Having entered the world of luxury skincare in my early twenties, managing high-end brands where a single serum retails for over £300, "investing in your skin" was a concept I became deeply familiar with. Curating a comprehensive, daily prestige ritual - complete with cleansers, toners, serums, day and night creams, eye treatments, and essential SPF - can easily amount to a fortune in itself. But in every instance, the women choosing these routines have assured me that the investment is entirely justified by the outcome.

So I thought I’d seen it all - the pinnacle of high-end skincare.

But in walked Dr. Inna, and of course, I realised that I was wrong!

My understanding of 'high-end' was only scratching the surface of a much more exclusive stratosphere of skincare. Through Dr. Inna, I discovered the level above "skincare investment" – one which orbits the realm of a "Private Banker for your skin".

So, who is Dr. Inna?

Dr. Inna is the Founder of Libi & Daughters.

She is a Private Banker for skin who comes from a family of SIX GENERATIONS of ROYAL SKINCARE.

Just as one entrusts a fortune only to a Master of finance, her customers entrust their skincare exclusively to her.

Dr. Inna’s authority is not self-appointed. It is inherited.

I first met Dr. Inna over dinner at an upscale restaurant in the heart of Marylebone. From the moment I met her, she carried herself with the unmistakable aura of royalty. She was magnetic, but what I found most striking about her was her skin. It was porcelain — luminous, supple, impossibly youthful. It had the freshness of something newly born.

As the evening unfolded, my curiosity took over. I asked her everything under the sun — and with each answer, a remarkable history emerged.

Dr. Inna is the great great great great great great (I’m losing count now) granddaughter of Libi.

Libi was the original “Private Banker for skin” - for ancient Romanov Royalty.

In 1729, two remarkable women were born: the future Empress Catherine the Great and Leiba, affectionately known as Libi. As the daughter of an apothecary who served the royal family, Libi formed a deep childhood bond with the young Catherine. One that was so enduring, when Catherine journeyed to Russia to marry the future Tsar, she brought Libi with her as a trusted confidante.

Libi became Catherine’s "Personal Skin Doctor", handcrafting bespoke formulations for the Empress. Through marriage into the royal household, this knowledge passed from mother to daughter, generation after generation, surviving political upheaval, exile to Georgia in the early 1900s, and eventually evolving through formal medical training, it reached Dr Inna, who brought these centuries-old secrets to London.

It is remarkably rare for a single vocation to endure across six generations of women spanning over 300 years. Much like her ancestors, Dr. Inna began mastering this craft as a young girl, apprenticing under her mother.

If Malcolm Gladwell were writing a new edition of Outliers, Dr. Inna would certainly be his leading case study!

While the history of
Libi & Daughters is
undeniably extraordinary,
the proof, however,
that history is indeed valuable,
lies in the results.

To understand the clientele of this "Private Banker for skin," I met with Dr. Inna’s customers at the Libi & Daughters clinic. The first thing I noticed was their skin: flawless, almost unbelievably baby-like, and undeniably real. But the most miraculous aspect was not their current state, but the striking transformations they had undergone under Dr. Inna's care. They showed me photos of what their skin looked like just a few months ago. Some of them suffered from severe skin issues like excessive acne, rosacea. Some of them had severe sensitive skin. And some of them, like many of us, just had skin that was doing its thing and aging naturally. In the photos you could see all the fine lines, wrinkles, dark spots – everything else that comes naturally with age.

Yet, meeting them in person fresh from a session with Dr. Inna, their complexions appeared flawlessly rejuvenated — as if their skin had been gifted pristine clarity and texture.

Dr. Inna’s process starts with an initial consultation, during which she designs a bespoke treatment plan complemented by a customised Libi & Daughters product regimen.

While many clients witness a transformation after just one session, most choose to continue. Once you experience the exponential returns delivered by a "Royal" Private Banker for your skin, you can never settle for anything less!

Tucked away in Fitzrovia, the Libi & Daughters clinic is London’s best-kept skin secret - a clinic so discreet I spent two years persuading Dr. Inna to let me share it with the world!

While her “royal touch” commands a premium, her commitment to “spreading good skin" knows no bounds.

Libi & Daughters has graciously offered us exclusive vouchers
for women looking to elevate their skincare to the next level.

8 Vouchers left
WORTH £200 EACH