If you ever wanted to meet the quintessential people person, look no further than Isabelle.

Even as a child, Izzy was fascinated by human nature—always questioning what drives people, how they live, and what they choose. That curiosity took her around the world, observing different cultures, habits, and the small rituals that shape everyday life. It also led her, quite naturally, into brand marketing, where understanding people is not just useful, it is imperative.

Beginning her career at Diageo, she rapidly ascended the corporate echelons before moving on to key roles at AB InBev and innocent drinks. She has built and strengthened brands at every stage of their growth, from the rigour and scale of global giants like Yoplait, Guinness, Smirnoff, and Budweiser, to independent and challenger businesses like innocent, CanO Water, Crate Brewery and Holos Kombucha.

It is the challenger brands that inspire her most—the ones with a distinct point of view, a reason to exist beyond the shelf and a genuinely better offering for the community. Today, she partners with founders and growing businesses to turn brand potential into brand power.