"Izzy has a rare ability to cut through the noise and find what's actually true about a brand. We came to her with a product we believed in deeply, but too many messages and no clear sense of what to lead with. She helped us make the hard choices - what to say, what to drop, and who we were really talking to. The result was a brand position we could all stand behind, communications that finally felt like us, and a clarity that has shaped everything since."
Tom Partridge, Co-Founder & MD
HOLOS KOMBUCHA
If you ever wanted to meet the quintessential people person, look no further than Isabelle.
Even as a child, Izzy was fascinated by human nature—always questioning what drives people, how they
live, and what they choose. That curiosity took her around the world, observing different cultures, habits, and
the small rituals that shape everyday life. It also led her, quite naturally, into brand marketing, where
understanding people is not just useful, it is imperative.
Beginning her career at Diageo, she rapidly ascended the corporate echelons before moving on to key roles
at AB InBev and innocent drinks. She has built and strengthened brands at every stage of their growth, from
the rigour and scale of global giants like Yoplait, Guinness, Smirnoff, and Budweiser, to independent and
challenger businesses like innocent, CanO Water, Crate Brewery and Holos Kombucha.
It is the challenger brands that inspire her most—the ones with a distinct point of view, a reason to exist
beyond the shelf and a genuinely better offering for the community. Today, she partners with founders and
growing businesses to turn brand potential into brand power.
