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Meet grove england

“I brought the calm of the countryside back to my home in London - and I love it!”

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STEP INTO THE WORLD OF
GROVE ENGLAND

Experience a few minutes
of a luxurious countryside escape, no matter where you are

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the value of the voucher is a surprise

Those who know me best know that the countryside is my happy place.

I was recently telling a friend how I often feel a sense of 'urban emptiness’ - a quiet reminder that while I live in the city, my heart remains firmly in the country. She smiled and said: “Well I discovered something you will love. I brought the calm of the countryside back to my home in London – and I love it!”

I was captivated. My immediate reaction was: “I want that! How did you do that?”

That’s how I was gifted Grove England.

Grove England is a luxury
bath & body brand
created by
interior designer
Laura Butler – Madden

Grove England is a luxury bath & body brand created by interior designer Laura Butler – Madden

When I first saw the Grove range, I was struck by the simplicity of its beauty.

It is sophisticated, yet understated. It is striking, but not exaggerated. It felt like it belonged in my home. It’s the ultimate quiet luxury: it fits in perfectly without seeking attention, right up until the moment that you use it, when it makes such a memorable statement that you can’t forget it. Grove has become the silent star in my guest bathroom. Invariably, all my guests ask me the same question:

'Where can I get Grove?'"

Since I was curious about Grove’s seamless integration into my home, I did some exploration. I discovered that the secret lies in Laura’s background.

As a celebrated interior designer, Laura truly understands the DNA of a well-curated room. She is renowned for her signature 'Cotswolds touch'; infusing unparallel elegance and sophistication into spaces that reflect the beauty and the openness of the English countryside.

Laura spent her career creating homes that serve as luxurious sanctuaries adored by her clients.

Yet, when it came to that finishing touch – the scents and textures of a guest bathroom or a personal sanctuary – she found a disconnect.

She could not find a bath & body brand on the market that reflected the seamless harmony of class and countryside.  

To bridge this gap, she created Grove England: a brand born from a nature-loving designer’s need for perfection.

Grove England unexpectedly crept into my life and now has a special place in my heart. I don’t need to write much about Grove because one look at the website will make it obvious why it is such a well-loved brand! But in any case, I am going to share three reasons why I can’t stop hugging onto this brand:

It is Transporting:

It is my countryside escape while living in crowded, central London. After a long day out in the city, a long bath or shower with Grove makes me feel like I’ve been transported back to the countryside.

It is Inspiring:

There is an inspiring backstory behind Anemone, the signature scent of the debut collection. This is a story so rich it deserves its own feature, but in a nutshell, Laura took a stunning English wildflower, which most people are not familiar with, and elevated it into a prestige fragrance that feels both rare and familiar. In a world where everything feels ‘artificially intelligent’ these days, it is nice to be inspired by the ‘natural intelligence’ that still exists in nature.

IT makes my home feel hotel-like

I don’t know about you, but I love that feeling when you enter a hotel room on the first day of your holiday and you go to the bathroom to check out what kind of toiletries they have! I’m sure I can’t be the only person who does this! The bath and body range in a nice hotel is an essential detail that either completes or compromises the vibe. It is a micro-moment of luxury that sets the tone for the stay. I feel that way about my home. I’m sure no one would ever come to visit because of my bath & body range but having an exceptional one does make the stay more positive. Seeing Grove in my home implants that blissful and carefree ‘holiday feeling’ in all my guests.

To claim that Grove has been life-changing for me would be an exaggeration - moving from the city to the countryside would be the real revolution! However, Grove has become my most cherished daily ritual. For any of those days I’m in the city, but yearning for the country, a whiff and a splash of Grove England is all I need to live that dream (at least for a few minutes)!

Grove England has just launched its much-anticipated second collection: Snowdrop.

Laura has kindly offered us vouchers for anyone who would like to try the brand.

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