As a child, Parvathi found a favourite pastime in wandering through shopping aisles. She was captivated by the variety of options and curious about the secret qualities that distinguished one product from another. This early fascination grew into a lifelong passion for the unique stories that make a brand truly remarkable.

Parvathi began her career in Brand Management at Procter & Gamble and has since held management and consulting roles at Burberry, Estée Lauder, L'Oréal, McKinsey & Company, and Meta (overseeing Unilever brands). Her experience spans a roster of global brands, including Burberry, La Mer, Olay, Pantene, SK-II, Vichy, and Wella.

Today, Parvathi focuses on empowering the next generation of business leaders. She partners with startups and small businesses, frequently those led by women, to create growth paths. Additionally, she works with the owners of established businesses that are in need of repositioning for growth.

Beyond her consulting work, she is an Associate Lecturer, teaching Master’s and Bachelor’s courses in Management, Leadership, and Digital Change. Parvathi holds an MBA from The Wharton School, a Bachelor of Computing degree with a Major in Information Systems from the National University of Singapore, and a Minor in Entrepreneurship from the University of Pennsylvania.